It also doesn’t use cookies so you don’t need that ugly cookie notification bar any more. In early 2020, I spotted Fathom Analytics, a minimalist website analytics tool that does not track personal data. It’s safe to say that it would not hurt to have a little less ‘big tech’ in our lives (and in the lives of our website visitors). That means when someone visits a website with GA installed, it passes a considerable amount of their personal data back to Google (so much so that Apple’s Safari browser, used by 33% of UK internet users, treats it is an advertising script and blocks GA by default).Īs scary as all that sounds, GA has always been considered the industry standard for web analytics and is installed on roughly 70 per cent of ALL websites. The truth is that it feeds all your awesome website data into the Google hivemind, including the very grey area of the personal demographic data of your website visitors who are logged into their Google account. Whilst GA in all its graphy splendour is free to use, it does not come without cost. It’s helped me improve my site as well as those of my clients – which has improved their businesses as a whole – over the years. I loved trawling through the tables and graphs, cross referencing attributes and spotting patterns in data. In the past, my go-to tool for this has always been Google Analytics (GA). Identifying your most-viewed pages, how people are finding your site and where people are bailing is important for intelligently revising your marketing strategy on an ongoing basis. Measuring your website traffic is one of the most useful things you can do for your online business. If you’d like to make the switch too, I’ve included an affiliate link to save you $10 off your first invoice at the end of the article. 2022 update: I’ve now been using Fathom Analytics for 2 years and have not looked back.

Fathom graphing software